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Master the Medical Sales Skills That Actually Close Business

“With expert-led guidance and practicing in real-world medical sales simulations, you won’t just learn what to do—you’ll practice doing it until you can perform under pressure and close with confidence.”

“Want to know why top medical sales professionals train like pilots? Because  predictable outcomes—and lives—depend on it.”

Learn and practice a revolutionary sales approach that enables you to access, engage, and sell MORE to almost any doctor, HCP, or healthcare stakeholder in the shortest time possible!

Without bribing them with food Without bribing them with food
Without begging them to try your product Without begging them to try your product
Without sounding salesy and desperate Without sounding salesy and desperate

Some Hardcore Realities For Medical Reps

TALKING ABOUT YOUR PRODUCT IS BORING & COUNTERPRODUCTIVE

Presenting a product to an HCP that is substantially similar to the one they’re using is boring and even irritating. Without setting the context, all you’re doing is confirming for the prospect that their current product is just fine.

TIME IS THE HCP’S MOST VALUABLE COMMODITY

HCPs don’t have much time to give to sales reps. Doctors are slammed just seeing patients in the clinic and hospital, performing procedures, and spending more time than ever on EHRs and administrative tasks. Sales reps who waste the HCP’s time discussing products or issues that aren’t perceived as relevant or merely sharing common information the HCP can obtain on their own won’t be allowed to return. Medical sales professionals should help doctors save time, leveraging this most valuable resource for more access and more sales.

CANNED (SCRIPTED) SALES PRESENTATIONS ARE THE HALLMARK OF AN INEXPERIENCED ROOKIE

Every doctor, nurse, administrator, or supply chain stakeholder is unique. Ignoring this reality and just parroting a sales script is absurd. Each conversation must be personalized and relevant, tailored to a prospect’s unique needs and concerns or you’ll be seen as just another pushy sales rep.

REPS WHO FAIL TO INVEST IN THEIR TERRITORIES AND THEMSELF ARE DOOMED TO MEDIOCRITY

LIke any professional career (with professional-level pay), medical sales demands unwavering commitment and a strategic investment of time and resources. Anything less, and you’ll struggle just to earn an average income. Average reps rely on the company or distributor to provide them with training and resources. Top-tier medical sales professionals stay steps ahead by investing in their own success. 

Today’s Medical Sales Environment Is Tougher Than Ever

Access is harder — offices limit visits and physicians guard their time.
More decision makers are involved — approvals now require navigating layers of influencers and committees.
Buyers are more skeptical — healthcare professionals are bombarded with information
Competition is fierce — everyone claims to have the "best" solution
Traditional sales tactics fall flat — what worked 5 years ago barely gets you a conversation today
doctor holding no sales reps sign

Don’t Ignore the Warning Signs That What You’re Doing Isn’t Working

You struggle to get past “The Gatekeeper” in doctors’ offices and hospitals

You fail to get commitment during sales encounters

Your prospects don’t respond to your follow-up attempts (i.e., they don’t respond to your calls or emails or give you time for follow-up

Sales calls seem to go well, then nothing happens

You’re frustrated by a lack of steady sales progress

You’re uncertain whether or not you’ll hit your sales quota each quarter

THE SOLUTION:
Medical Sales Conversations That Engage, Distinguish, & Influence

AI rendering of sales representative using The Medical Sales Simulator

INTRODUCING

The Medical Sales Simulator™

Deep Practice to Elevate Your Medical Sales Skills

Building upon the robust foundation of the Medical Sales Academy, we’re excited to introduce The Medical Sales Simulator™—a cutting-edge, AI-powered training tool designed to transform your sales conversations. Patterned after flight simulator training and grounded in Mace Horoff’s Sales Pilot methodology, this simulator offers a risk-free environment to practice and refine your sales techniques.
 
Why A Sales Simulator™?
Realistic Sales Conversations: Engage in lifelike scenarios that mirror real-world medical sales interactions, allowing you to practice handling objections, delivering value propositions, and closing deals.
Immediate Feedback: Receive instant, actionable insights on your performance, helping you identify strengths and areas for improvement.
Customized Training: Tailor simulations to specific products, specialties, or sales challenges, ensuring relevance and effectiveness.
Accelerated Learning Curve: By simulating diverse sales situations, you build muscle memory, leading to improved confidence and performance in actual sales calls.

“It’s not just a course with role-play; it’s next-gen sales training that feels real.”

Why Simulation Works Even When
Role-Play  Doesn’t

Role-play, even in a classroom is limited:

Feedback is delayed or inconsistent
It's awkward and unrealistic
You get one shot — then move on

The Medical Sales Simulator Provides:

Zero Judgment

Practice as often as you want without embarrassment.

Realistic Conversations

No cheesy setups — real objections, real pressure, real solutions.

Immediate Feedback

Know exactly what you did right — and what to fix — after every simulation.

Mastery Through Repetition

Come back and practice key conversations until you own them.

MEDICAL SALES ACADEMY + SIMULATOR TRAINING

Finally — A Solution That Builds Real-World Medical Sales Skills

 
medical sales rep using The Medical Sales Simulator

 

Together, Medical Sales Academy + The Medical Sales Simulator create a powerful learning experience so you can sell more.

Medical Sales Academy

Learn the Strategy

The Medical Sales Simulator™ 

Practice the Skill
Proven system designed exclusively for medical sales Proven system designed exclusively for medical sales
 Video, audio, and text-based lessons covering real-world selling challenges  Video, audio, and text-based lessons covering real-world selling challenges
Downloadable scripts, tools, and playbooks Downloadable scripts, tools, and playbooks
Techniques for accessing hard-to-reach physicians Techniques for accessing hard-to-reach physicians
Training on differentiation in crowded markets Training on differentiation in crowded markets
Strategies to deliver value fast in short interactions Strategies to deliver value fast in short interactions
A proven sales process from planning to close A proven sales process from planning to close
Step-by-step guidance for handling objections and resistance Step-by-step guidance for handling objections and resistance
Created by a 40+ year medical sales professional who lived it—not by generic sales trainers Created by a 40+ year medical sales professional who lived it—not by generic sales trainers
Safe, repeatable sales simulations modeled after real conversations
Layer on the essential medical sales skills one by one until competency is achieved
Instant AI-driven coaching feedback on every interaction
Judgment-free environment to refine messaging and objection handling
A safe place to make mistakes in private instead of in front of customers
Reduce anxiety by rehearsing tough conversations
Track your performance and measure improvement over time
Build confidence for high-stakes, real-world sales calls
Combine with Academy to turn learning into mastery

What The Combined Training Allows You To Do

Gain access to even difficult to see HCPs
Control the sales conversation
Identify each prospect's real-time relevant concerns
Position your product perfectly
Handle objections from HCPs with confidence
Follow-up strategically and painlessly
Gain commitment for the next logical step in the sales process
Overcome the "commodity" label through distinction

The Evolution of Two Decades Of Real-World Medical Sales Training, Thousands of Students, And 40+ Years Of Industry Experience

Let us teach you what’s real and what works. Then practice it in The Medical Sales Simulator to bring your new skills to life! Medical Sales Academy shortens the learning curve, immediately leading to better sales outcomes. 

MSA medical sales training group

FAST RESULTS! Start Applying The Strategies Right Away!

Medical Sales Academy PLUS The Medical Sales Simultor allows you to learn, practice, and implement each skill right from the start. 

With 24/7/365 access, you’re in control. Start making a difference in your territory immediately as you apply the groundbreaking content.

 

How Will Sales Look In Your Territory Next Month? Next Year?

Decide. Right. Now.

Meet Your Guide: Mace Horoff — The Authority Who Literally Wrote The Book on Medical Sales

With 40+ years in medical sales, including decades in the field converting high-volume surgeons, Mace is the go-to expert for training that actually works. He’s the author of Mastering Medical Sales and Mastering Medical Sales—The Evolution, and his no-fluff approach has helped thousands of reps break through access barriers, stand out in crowded markets, and close more business. When Mace trains you, you’re learning from someone who’s walked the walk—and still talks the talk.

Mace Horoff with his book "Mastering Medical Sales - The Evolution"

About Medical Sales Academy

About The Medical Sales Simulator™

Here's Just A Sample Of What You'll Learn To Help You Build An Empire In Your Territory...

• The best methods to build relationships with HCPs that endure (…it’s not what you think)

• What to research about a doctor before meeting with them that instantly distinguishes you most positively from all other sales reps

• Shortcuts to broaden your technical/product skills to discuss your product with confidence

• How to control the sales conversation from opening to close without ever being perceived as pushy or salesy

• How to leverage an HCP’s personal and professional emotions to advance the sales process almost effortlessly

• You’ll learn Medical Sales Academy’s Value Algorithm to expand your clinical and economic value propositions to keep the sale alive and moving forward

• How to incorporate a follow-up strategy into the sales process early that prevents lost opportunities and assures completing the sales process

• The subtleties of presenting data to expert HCPs to avoid pushback and awkward moments during sales conversations

• How to specifically handle objections from HCPs so you’re comfortable, they’re comfortable, and you reduce or eliminate any resistance

• The simple, non-pushy close you’ll use every time without fail

• Multiple secrets for getting past gatekeepers and other obstacles regardless of the clinic’s policy regarding sales reps

• The Secret Sauce: How to use Real-time Relevance Based Selling so your products get serious consideration with even the most resistant health care buyers

…And Much More Than Can Be Listed Here!

What Members Are Saying

"More Sales and Bigger Paychecks"

“The easy-to-use platform allowed me to advance at my own speed and login when it suited me best. The real life examples throughout made for easy understanding and assisted me with better understanding the methodology. Since completing the course, I have become more confident, competent and in control of my sales process, resulting in more sales and bigger paychecks.”

"More Sales and Bigger Paychecks"
Paul M.
(Medical Imaging Sales)

"A Career's Worth of Perspective on Medical Sales"

“

If you have any feeling inside that this might be right for you – DO IT.  This is the very best investment you will ever make is in yourself and when you take action on the training, you’ll be GLAD you did.  I should know – I’ve been in medical sales for 11 years now, I have several MVP, National Championship and Presidents Club Awards.  I work for the #1 Medical Device company in the world – I still listen to Mace weekly and use his coaching to influence myself and my peers to become better.
“
"A Career's Worth of Perspective on Medical Sales"
Jonathan A.
(Hospital Sales)

"Medical Sales Academy Is One of The Best Investments for My Career"

“The information in Medical Sales Academy is nothing short of amazing, and the ongoing support Mace offers is truly one of a kind. He has always been there to help me along the way. I can’t tell you how valuable that has been. He has helped me significantly with exceptional wisdom from his own personal experience. Medical Sales Academy is worth every penny. I’m learning that the top sales reps invest in themselves, and I feel that enrolling in MSA is one of the best investments (if not THE BEST) I could have made for my career.” 

"Medical Sales Academy Is One of The Best Investments for My Career"
Kathryn K.
(Orthopedic Implants)

"I Attribute All of My New Found Success to MSA, and MSA Alone"

“Thank you! I’ve set 3 of the best appointments of my career for next week with new surgeons and have 2 huge cases with an existing surgeon from asking/positioning value seen as “new business” that I didn’t even know he performed. I attribute all of my new found success and future successes to MSA, and MSA alone. And I’m only halfway through the course. Forever grateful…”  

"I Attribute All of My New Found Success to MSA, and MSA Alone"
Lee A.
(Neuro Implant Sales)

"I just received "Rookie of the Year"...

I want you to know that I just received ‘The Rookie of the Year’ award from my company at our national sales meeting.  I was up against all the new reps in the entire country and my performance, numbers and professionalism payed off.  I didn’t even know there was a competition. I give glory to God first and for most for this honor.  That being said, I credit you for the vast majority or my skills and abilities through Medical Sales Academy, your podcasts and your webinars.  I can’t thank you enough!
"I just received "Rookie of the Year"...
L.S.
(Surgical Implants)

Fully Mobile

Take a deep dive into specialized medical sales skills & strategies. Training is accessible 24/7. Anywhere.

Multiple Learning Formats

Engage and learn through video, audio, printed content, & sales simulations. Choose the best one for your learning situation.

Interactive

The Medical Sales Simulator™ provides the most realistic way to prepare for every medical sales call.

And for those times when you need engage prospects and customers virtually, you’ll receive at no additional cost “The Virtual/Blended Medical Sales Call Masterclass.”

Online Access Virtual / Blended Medical Sales Call Masterclass

Virtual Medical Sales Call Masterclass

Immediate Digital Access
(Tablet not included)

Value $1,997

BONUS: The Virtual Medical Sales Call Scripts and Questions Guide

virtual medical sales call scripts and questions guide

Digital PDF
Delivered approx. 30 days after enrolling

Value $297

BONUS: The Blended Medical Sales Strategy Guidebook

virtual medical sales guidebook

Digital PDF
Delivered approx. 30 days after enrolling

Value $297

BONUS: The Medical Sales Video Sales Call Checklist

medical sales video sales call checklist

Digital PDF

Value $197

Unleash Your Full Potential! Master the Ultimate Healthcare Selling Skills for Unparalleled Preparedness, Dynamic Flexibility, and Unbeatable Effectiveness in Today's Competitive Industry

The Medical Sales Academy Mastery Bundle has everything you need to begin building your dominance in the industry now…and we’ve made it ridiculously affordable. Companies invest multiple five figures or more to have Mace train their healthcare sales teams. You’ll have access to the same training content for a fraction of the cost, and you’ll have lifetime access.

msa-logo-for-web

The Medical Sales Academy Bundle Includes:

Lifetime Access Medical Sales Academy

Lifetime Access Virtual Medical Sales Call Masterclass

One Year Access Medical Sales Simulator™ (annual renewable subscription, currently $597/yr)

$1,997
Only for a Limited Time: Early-Adopter Rate
$1,597
Instant Access MSA (allow up to 24 hours for Medical Sales Sim. activation)

Interest-Free Payments Available Through PayPal Credit.

CLICK TO ENROLL IN MEDICAL SALES ACADEMY

Already a Member of Medical Sales Academy?
Add The Medical Sales Simulator™ upgrade for just $597

Existing members of Medical Sales Academy can upgrade by logging into Medical Sales Academy. Scroll to the bottom of The Course Outline Page and click the link “Upgrade to ProMember.”

Medical Sales Academy's No-Questions-Asked Money-Back Guarantee

If you go through the masterclasses and apply what you learn, you're likely to sell more. But you don't know that yet, so I understand your concerns. Don't worry...I got you! I understand that high-performance medical sales isn't for everyone. That's why I'm inviting you to try out the program for 14 days. Take it to the territory and see if it works for you. I'm willing to bet that this is a resource you'd like to have for the rest of your medical sales career. But... If you decide that Medical Sales Academy is not for you for any reason (and you don't even have to tell me what that reason is) just send me a simple email telling me you'd like a refund within the 14 day period and I'll process a refund minus the $149 non-refundable set-up fee for The Medical Sales Simulator). No questions asked!
If you go through the masterclasses and apply what you learn, you’re likely to sell more. But you don’t know that yet, so I understand your concerns. Don’t worry…I got you! I understand that high-performance medical sales isn’t for everyone. That’s why I’m inviting you to try out the program for 14 days. Take it to the territory and see if it works for you. I’m willing to bet that this is a resource you’d like to have for the rest of your medical sales career. But…

If you decide that Medical Sales Academy is not for you for any reason (and you don’t even have to tell me what that reason is) just send me a simple email telling me you’d like a refund within the 14 day period and I’ll process a refund minus the $149 non-refundable set-up fee for The Medical Sales Simulator). No questions asked!

Getting Started With
Medical Sales Academy
Is Easy!

Just click the enroll button below. Choose the single-payment option or PayPal Credit for interest-free payments. Enter and submit your payment information to arrive at the course registration page. Choose your username and password, and you’ll have immediate access and be on your way to better medical sales faster than you thought possible. Please allow up to 24 hours during normal business hours to receive your login credentials for The Medical Sales Simulator™ which will arrive by email separately.

ENROLL NOW
digital devices for medical sales

YOU'VE REACHED AN IMPORTANT CROSSROADS... These Are Your Choices

OPTION 1: Keep Doing What You’re Doing: While sticking to what works might seem logical if you’re already swimming in sales and reaping the rewards, let’s take a moment to reflect. If your current approach isn’t yielding the desired results, does it make sense to continue down the same path? Consider the staggering cost of missed business opportunities and lost connections with key accounts and decision-makers. On average, it takes medical sales representatives three to five years, or even longer, to acquire the experience needed to navigate independently. Or…

OPTION 2: Accelerate Your Sales & Income In A Fraction Of The Time: Imagine a different scenario. Picture yourself achieving remarkable success in a fraction of that time. Our game-changing solution will empower you to unlock extraordinary results swiftly and efficiently. Say goodbye to wasting valuable time and money on trial and error. With our system, you’ll accelerate your medical sales journey and establish a respected reputation. Over the course of several weeks, you’ll gain access to the hard-earned knowledge of top-performing medical sales professionals, bypassing the tedious and frustrating process of figuring it all out alone. And you won’t just “know” about medical sales—you’ll practice honing your skills in the realistic Medical Sales Simulator™ to create real transformation. Don’t get left behind – slash the learning curve and get after the competition now!

IN CASE THERE’S ANYTHING I MISSED, HERE ARE SOME COMMONLY ASKED QUESTIONS!

MEDICAL SALES ACADEMY with The Medical Sales Simulator™
The Path to  Medical Sales Success

Enroll Now!

$1,997
Only for a Limited Time: Early-Adopter Rate
$1,597
Instant Lifetime Access to Medical Sales Academy
One year's subscription to The Medical Sales Simulator (Renewable)

Please allow up to 24 hours for The Medical Sales Simulator™ activation.

Interest-Free Payments Available Through PayPal Credit

CLICK TO ENROLL IN MEDICAL SALES ACADEMY
money-back-14-180px

Already a Member of Medical Sales Academy?
Add The Medical Sales Simulator™ upgrade for just $597

Existing members of Medical Sales Academy can upgrade by logging into Medical Sales Academy. Scroll to the bottom of The Course Outline Page and click the link “Upgrade to ProMember.”

Have Questions About Medical Sales Academy?
CLICK TO eMail Us!

IMPORTANT! Your success in using the information or strategies provided by Medical Sales Academy depends on a variety of factors. We have no way of knowing how well you will do, as we do not know you, your intelligence, your background, your work ethic, your dedication, your motivation, your desire, or your business skills or practices. Therefore, we do not and cannot guarantee any results and do not imply that you will get rich, that you will do as well as others, or that you will have any earnings (whether monetary or otherwise), at all. Please see complete Disclaimer and Terms of Use before enrolling.