A Medical Sales Operating System That Makes You Unignorable™
“Implement an operating system for becoming unignorable in high-stakes sales conversations—so you know exactly what to say, when to say it, and how to perform when access is limited and pressure is high.”
“Want to know why top medical sales professionals operate like pilots? Because predictable outcomes—and lives—depend on it.”
Implement a revolutionary sales approach that enables you to access, engage, and sell MORE to almost any doctor, HCP, or healthcare stakeholder in the shortest time possible!
Without bribing them with food
Without begging them to try your product
Without sounding salesy and desperate
Some Hardcore Realities For Medical Reps
TALKING ABOUT YOUR PRODUCT IS BORING & COUNTERPRODUCTIVE
Presenting a product to an HCP that is substantially similar to the one they’re using is boring and even irritating. Without setting the context, all you’re doing is confirming for the prospect that their current product is just fine.
TIME IS THE HCP’S MOST VALUABLE COMMODITY
HCPs don’t have much time to give to sales reps. Doctors are slammed just seeing patients in the clinic and hospital, performing procedures, and spending more time than ever on EHRs and administrative tasks. Sales reps who waste the HCP’s time discussing products or issues that aren’t perceived as relevant or merely sharing common information the HCP can obtain on their own won’t be allowed to return. Medical sales professionals should help doctors save time, leveraging this most valuable resource for more access and more sales.
CANNED (SCRIPTED) SALES PRESENTATIONS ARE THE HALLMARK OF AN INEXPERIENCED ROOKIE
Every doctor, nurse, administrator, or supply chain stakeholder is unique. Ignoring this reality and just parroting a sales script is absurd. Each conversation must be personalized and relevant, tailored to a prospect’s unique needs and concerns or you’ll be seen as just another pushy sales rep.
REPS WHO FAIL TO INVEST IN THEIR TERRITORIES AND THEMSELF ARE DOOMED TO MEDIOCRITY
LIke any professional career (with professional-level pay), medical sales demands unwavering commitment and a strategic investment of time and resources. Anything less, and you’ll struggle just to earn an average income. Average reps rely on the company or distributor to provide them with training and resources. Top-tier medical sales professionals stay steps ahead by investing in their own success.
Today’s Medical Sales Environment Is Tougher Than Ever
Don’t Ignore the Warning Signs That What You’re Doing Isn’t Working
THE SOLUTION: BE UNIGNORABLE™
Medical Sales Conversations That Engage, Distinguish, & Influence
INTRODUCING
The Medical Sales Simulator™
Deep Practice to Elevate Your Medical Sales Skills
Why A Sales Simulator™?
“It’s not a course with role-play; it’s a system that works in the real world.”
Why Simulation Works Even When
Role-Play Doesn’t
Role-play, even in a classroom is limited:
The Medical Sales Simulator Provides:
MEDICAL SALES ACADEMY OS
Finally — A System to Deliver Medical Sales Skills Results
Together, Medical Sales Academy + The Medical Sales Simulator create a powerful learning experience so you can sell more.
Medical Sales Academy
The Medical Sales Simulator™
Proven system designed exclusively for medical sales
Video, audio, and text-based lessons covering real-world selling challenges
Downloadable scripts, tools, and playbooks
Techniques for accessing hard-to-reach physicians
Training on differentiation in crowded markets
Strategies to deliver value fast in short interactions
A proven sales process from planning to close
Step-by-step guidance for handling objections and resistance
Created by a 40+ year medical sales professional who lived it—not by generic sales trainers
What The System Allows You To Do
The Evolution of Two Decades Of Real-World Medical Sales Training, Thousands of Students, And 40+ Years Of Industry Experience
Let us teach you what’s real and what works. Then practice it in The Medical Sales Simulator to bring your new skills to life! Medical Sales Academy shortens the learning curve, immediately leading to better sales outcomes.
FAST RESULTS! Start Applying The Strategies Right Away!
Medical Sales Academy PLUS The Medical Sales Simultor allows you to learn, practice, and implement each skill right from the start.
With 24/7/365 access, you’re in control. Start making a difference in your territory immediately as you apply the groundbreaking content.
How Will Sales Look In Your Territory Next Month? Next Year?
Decide. Right. Now.
Meet Your Guide: Mace Horoff — The Authority Who Literally Wrote The Book on Medical Sales
With 40+ years in medical sales, including decades in the field converting high-volume surgeons, Mace is the go-to expert for training that actually works. He’s the author of Mastering Medical Sales and Mastering Medical Sales—The Evolution, and his no-fluff approach has helped thousands of reps break through access barriers, stand out in crowded markets, and close more business. When Mace trains you, you’re learning from someone who’s walked the walk—and still talks the talk.
About Medical Sales Academy
About The Medical Sales Simulator™
Here's Just A Sample Of What You'll Learn To Help You Build An Empire In Your Territory...
• The best methods to build relationships with HCPs that endure (…it’s not what you think)
• What to research about a doctor before meeting with them that instantly distinguishes you most positively from all other sales reps
• Shortcuts to broaden your technical/product skills to discuss your product with confidence
• How to control the sales conversation from opening to close without ever being perceived as pushy or salesy
• How to leverage an HCP’s personal and professional emotions to advance the sales process almost effortlessly
• You’ll learn Medical Sales Academy’s Value Algorithm to expand your clinical and economic value propositions to keep the sale alive and moving forward
• How to incorporate a follow-up strategy into the sales process early that prevents lost opportunities and assures completing the sales process
• The subtleties of presenting data to expert HCPs to avoid pushback and awkward moments during sales conversations
• How to specifically handle objections from HCPs so you’re comfortable, they’re comfortable, and you reduce or eliminate any resistance
• The simple, non-pushy close you’ll use every time without fail
• Multiple secrets for getting past gatekeepers and other obstacles regardless of the clinic’s policy regarding sales reps
• The Secret Sauce: How to use Real-time Relevance Based Selling so your products get serious consideration with even the most resistant health care buyers
…And Much More Than Can Be Listed Here!
What Members Are Saying
"More Sales and Bigger Paychecks"
“The easy-to-use platform allowed me to advance at my own speed and login when it suited me best. The real life examples throughout made for easy understanding and assisted me with better understanding the methodology. Since completing the course, I have become more confident, competent and in control of my sales process, resulting in more sales and bigger paychecks.”
And for those times when you need engage prospects and customers virtually, you’ll receive at no additional cost “The Virtual/Blended Medical Sales Call Masterclass.”
Online Access Virtual / Blended Medical Sales Call Masterclass
Immediate Digital Access
(Tablet not included)
Value $1,997
BONUS: The Virtual Medical Sales Call Scripts and Questions Guide
Digital PDF
Delivered approx. 30 days after enrolling
Value $297
BONUS: The Blended Medical Sales Strategy Guidebook
Digital PDF
Delivered approx. 30 days after enrolling
Value $297
BONUS: The Medical Sales Video Sales Call Checklist
Digital PDF
Value $197
Unleash Your Full Potential! Master the Ultimate Healthcare Selling Skills for Unparalleled Preparedness, Dynamic Flexibility, and Unbeatable Effectiveness in Today's Competitive Industry
The Medical Sales Academy Mastery Bundle has everything you need to begin building your dominance in the industry now…and we’ve made it ridiculously affordable. Companies invest multiple five figures or more to have Mace train their healthcare sales teams. You’ll have access to the same training content for a fraction of the cost, and you’ll have lifetime access.
Standard Membership ($1,297) gets you the full training blueprint, curated by Mace Horoff, built specifically for the healthcare-sales context. You’ll learn how doctors think, what buyers really buy, and how to control the sales dialogue from access to close.
Premium Membership ($1,997) includes everything in Standard, plus the game-changing Medical Sales Simulator—a safe, realistic environment for you to practice, get instant feedback, refine your delivery, and build the muscle memory that most sales reps never develop.
The Medical Sales Academy Bundle Includes:
Lifetime Access Medical Sales Academy
Lifetime Access Virtual Medical Sales Call Masterclass
Premium Includes One Year Access Medical Sales Simulator™ (option to renew annually for $597/yr)
PREMIUM MEMBERSHIP
Instant Lifetime Access MSA
(allow up to 24 hours for Medical Sales Sim. activation)
STANDARD MEMBERSHIP
Instant Lifetime Access MSA
(Medical Sales Simulator NOT Included)
Interest-Free Payments Available Through PayPal Credit.
Already a Member of Medical Sales Academy? Add The Medical Sales Simulator™ upgrade for just $597
Existing members of Medical Sales Academy can upgrade by logging into Medical Sales Academy. Scroll to the bottom of The Course Outline Page and click the link “Upgrade to ProMember.”
Medical Sales Academy's No-Questions-Asked Money-Back Guarantee
If you decide that Medical Sales Academy is not for you for any reason (and you don’t even have to tell me what that reason is) just send me a simple email telling me you’d like a refund within the 14 day period and I’ll process a refund. No questions asked!
Getting Started With
Medical Sales Academy
Is Easy!
Just click the enroll button below. Choose the single-payment option or PayPal Credit for interest-free payments. Enter and submit your payment information to arrive at the course registration page. Choose your username and password, and you’ll have immediate access and be on your way to better medical sales faster than you thought possible. Please allow up to 24 hours during normal business hours to receive your login credentials for The Medical Sales Simulator™ which will arrive by email separately.
YOU'VE REACHED AN IMPORTANT CROSSROADS... These Are Your Choices
OPTION 1: Keep Doing What You’re Doing: While sticking to what works might seem logical if you’re already swimming in sales and reaping the rewards, let’s take a moment to reflect. If your current approach isn’t yielding the desired results, does it make sense to continue down the same path? Consider the staggering cost of missed business opportunities and lost connections with key accounts and decision-makers. On average, it takes medical sales representatives three to five years, or even longer, to acquire the experience needed to navigate independently. Or…
OPTION 2: Accelerate Your Sales & Income In A Fraction Of The Time: Imagine a different scenario. Picture yourself achieving remarkable success in a fraction of that time. Our game-changing solution will empower you to unlock extraordinary results swiftly and efficiently. Say goodbye to wasting valuable time and money on trial and error. With our system, you’ll accelerate your medical sales journey and establish a respected reputation. Over the course of several weeks, you’ll gain access to the hard-earned knowledge of top-performing medical sales professionals, bypassing the tedious and frustrating process of figuring it all out alone. And you won’t just “know” about medical sales—you’ll practice honing your skills in the realistic Medical Sales Simulator™ to create real transformation. Don’t get left behind – slash the learning curve and get after the competition now!
IN CASE THERE’S ANYTHING I MISSED, HERE ARE SOME COMMONLY ASKED QUESTIONS!
MEDICAL SALES ACADEMY
The Path to Medical Sales Success
Enroll Now!
Whether you want to sharpen your skills or dominate your territory with practice-driven mastery, you’ll find your fit here.
Act now: standard seats at $997 are limited as we reserve capacity for our community. The Premium seats with Simulator are even more limited.
14-day money-back guarantee: Try the training (and the simulator if you choose it). If within 14 days you’re not convinced it’s worth the investment, let us know and we’ll refund your payment.
PREMIUM MEMBERSHIP
Instant Lifetime Access MSA
(allow up to 24 hours for Medical Sales Sim. activation)
STANDARD MEMBERSHIP
Instant Lifetime Access MSA
(Medical Sales Simulator NOT Included)
Interest-Free Payments Available Through PayPal Credit.
Already a Member of Medical Sales Academy? Add The Medical Sales Simulator™ upgrade for just $597
Existing members of Medical Sales Academy can upgrade by logging into Medical Sales Academy. Scroll to the bottom of The Course Outline Page and click the link “Upgrade to ProMember.”
IMPORTANT! Your success in using the information or strategies provided by Medical Sales Academy depends on a variety of factors. We have no way of knowing how well you will do, as we do not know you, your intelligence, your background, your work ethic, your dedication, your motivation, your desire, or your business skills or practices. Therefore, we do not and cannot guarantee any results and do not imply that you will get rich, that you will do as well as others, or that you will have any earnings (whether monetary or otherwise), at all. Please see complete Disclaimer and Terms of Use before enrolling.
MSA Is a Community Partner with
The Lobby Medical Sales Network
The Lobby Medical Sales Network
We’re aligned in our mission to support and elevate the medical sales profession.