Medical Sales Academy – Core Monthly
Medical Sales Academy is a comprehensive training course for medical sales professionals of all experience levels. It includes the elements of effective selling in healthcare including a sales process for putting it into action. Members have access to archived webinars, audio, and articles.
| Module 1 | Welcome to Medical Sales Academy |
|---|---|
| Unit 0 | Medical Sales Academy and YOUR Customers |
| Unit 0 | How to Take This Course |
| Unit 0 | Using The Medical Sales Simulator with Medical Sales Academy |
| Module 2 | Introduction |
| Unit 0 | Introduction to Medical Sales (Video) |
| Unit 0 | Introduction to Medical Sales (Reading) |
| Unit 0 | Introduction to Medical Sales: Summary & Action Plan |
| Unit 0 | Introduction to Medical Sales (Audio) |
| Module 3 | How to Create Relationships with Healthcare Professionals That Drive Sales |
| Unit 0 | The Medical Sales Relationship Part 1 (Video) |
| Unit 0 | The Medical Sales Relationship Part 2 (Video) |
| Unit 0 | The Medical Sales Relationship - Additional Reading |
| Module 4 | Developing the Right Technical Skills to Sell More |
| Unit 0 | Technical Skills for Medical Sales (Video) |
| Unit 0 | Acquiring Technical Skills (Reading) |
| Unit 0 | The Essential Medical Sales Skills (Audio) |
| Module 5 | Gain a Competitive Advantage By Learning How Healthcare Buyers Think |
| Unit 0 | How Healthcare Customers Think (Video) |
| Unit 0 | Emotions That Cause Healthcare Customers to Buy (Video) |
| Unit 0 | How Healthcare Customers Think (Reading) |
| Unit 0 | The Key to Successful Medical Sales Presentatons: How the Healthcare Buyer Thinks (Audio) |
| Unit 0 | The Value Algorithm: The Key to Identifying Customer Interest (Video) *CRITICAL SKILL |
| Module 6 | The PAIN SONAR Medical Sales Blueprint for Simplicity and Effectiveness |
| Unit 0 | The PAIN SONAR Medical Sales System (Video) |
| Unit 0 | PAIN SONAR Blueprint Overview (Audio) & Cheat Sheet |
| Module 7 | Begin Strong: Opening the Medical Sales Conversation |
| Unit 0 | Opening the Medical Sales Conversation |
| Unit 0 | Presentation Skills: Opening the Sales Conversation (Reading) |
| Unit 0 | Opening the Medical Sales Conversation (Audio) |
| Module 8 | Using Questions Effectively to Direct the Conversation and Gain Critical Knowledge |
| Unit 0 | Using Questions Effectively in Medical Sales |
| Unit 0 | Presentation Skills: Asking Healthcare Professionals the Right Questions (Reading) |
| Unit 0 | Questioning Skills for Medical Sales (Audio) |
| Unit 0 | Bonus: Magical Medical Sales Questions |
| Module 9 | Presenting and Positioning Solutions That Can't Be Ignored |
| Unit 0 | Discussing Solutions in Medical Sales |
| Unit 0 | Presentation Skills: Presenting Solutions (Reading) |
| Unit 0 | Strategic Positioning (Video) |
| Unit 0 | Presenting Solutions to Healthcare Professionals (Audio) |
| Module 10 | Using Objections to Your Advantage to Strengthen Your Position in Medical Sales |
| Unit 0 | The Art of Handling Objections in Medical Sales |
| Unit 0 | Selling Skills: Handling Objections (Reading) |
| Unit 0 | Handling Objections in Medical Sales (Audio) |
| Module 11 | How to Close with HCPs Without Being Pushy or Awkward |
| Unit 0 | Closing the Medical Sale |
| Unit 0 | Closing the Sale - Additional Thoughts |
| Unit 0 | Presentation Skills: Closing the Medical Sale (Reading) |
| Unit 0 | Closing the Medical Sales (Audio) |
| Module 12 | Following-Up in Medical Sales |
| Unit 0 | Follow-up Strategies for Medical Sales |
| Module 13 | Planning the Medical Sales Call |
| Unit 0 | Planning the Medical Sales Call |
| Module 14 | Getting Past The Gatekeeper |
| Unit 0 | Getting Past The Gatekeeper Video 1 |
| Unit 0 | Getting Past The Gatekeeper Video 2 |
| Module 15 | 15 - Additional Reading |
| Unit 0 | Account Penetration Strategies (Reading) |
| Unit 0 | Getting In To See The Doctor—Strategies for Getting Past the Gatekeeper (Reading) |
| Unit 0 | Medical Sales During Tough Financial Times (Reading) |
| Unit 0 | Outwork and Outsmart the Competition (Reading) |
| Unit 0 | Medical Sales 2.0 – Using the Internet and Social Media (Reading) |
| Module 16 | MSA Final Exam |
| Unit 0 | MSA Final Exam |
| Module 17 | The Medical Sales Simulator for Deep Practice (ProMembers Only) |
| Unit 0 | The Medical Sales Simulator: Full Sales Call Simulation |
| Unit 0 | The Medical Sales Simulator: Full Follow-up Sales Call Simulation |