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Who we are

Our website address is:

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

When you submit a contact form, we collect your name and email address. We retain this information for one year for customer service purposes, but we do not use for marketing purposes.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Remarketing / Retargeting

We use software that collects data for remarketing, re-engagement, and targeting similar audiences via third party vendors such as Google Ads, YouTube Ads, Facebook Ads, LinkedIn Ads and other platforms. We gather this information from videos you view on our site or YouTube, Vimeo or other platforms and websites you visit to direct ads that may be of interest to those who have visited certain pages on our website. This is used to match the right people with the right message.

These third party vendors, including Google, show ads on sites across the internet. 

These third party vendors, including Google, use cookies and/or device identifiers to serve ads based on someone’s past visits to our website or use of our apps.

You may opt out of Google’s use of cookies or device identifiers by visiting Google’s Ads Settings.


We use software to analyze traffic to this website. But it does not create individual profiles for visitors, it only collects aggregate data.

Mace Horoff & Associates, Inc. may collect personal information voluntarily supplied by you when you order products, register for courses, register for webinars, register for conference calls, enter contests, complete surveys, and the like. Mace Horoff & Associates, Inc. clearly informs you in advance, and explains how this personal information is to be used. You have a right not to provide this information. If you choose not to provide such information, you are still welcome to visit, but may be unable to participate in certain options, offers and services.

Who we share your data with

We will not sell your data.

Some data used for financial transactions or webinar registrations may be shared with:

  • Companies who process financial transactions for us which include
    • GroovePages. You may view their Privacy Policy at
    • PayPal. You may view their Privacy Policy at
    • Stripe You may view their Privacy Policy at
  • Webinar registration
    • GrooveWebinars. You may view their Privacy Policy at
  • Email Marketing
    • If you opt-in to receive videos, podcasts, blogs, articles, and announcements of offers, your data will be stored on
      • GrooveMail You may view their Privacy Policy at
      • SendGrid. You may view their Privacy Policy at
  • Surveys
    • We use ResponseSuite to collect and store data for marketing surveys. You can view their Privacy Policy at

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service. is our website host and email host. If you enter your name and email for contact purposes, or commenting on a blog, article, video, or other post on this site will be stored here.

If you register for one of our webinars, you’re name and email will be used to register you with Demio, our webinar platform.

Your contact information

If you have any questions about this site or requests regarding your data, you may contact Mace Horoff, the site owner at [email protected].

Additional information

How we protect your data

We protect your data by using encryption that is provided by the vendors we use. Two-factor authentication is used with our website host Godaddy.