Medical Device Sales Training That Makes You Unignorable™
“Implement a proven medical device sales training system for becoming unignorable in high-stakes sales conversations—so you know exactly what to say, when to say it, and how to perform when access is limited and pressure is high.”
“Want to know why top medical device sales professionals operate like pilots? Because predictable outcomes—and lives—depend on it.”
Implement revolutionary medical device sales training that enables you to access, engage, and sell MORE to almost any doctor, HCP, or healthcare stakeholder in the shortest time possible!
Without bribing them with food
No more begging them to try your product
Without sounding salesy and desperate
Why Most Medical Device Sales Training Fails to Prepare You for the Real World
Some Hardcore Realities For Medical Reps
TALKING ABOUT YOUR PRODUCT IS BORING & COUNTERPRODUCTIVE
Presenting a product to an HCP that is substantially similar to the one they’re using is boring and even irritating. Without setting the context, all you’re doing is confirming for the prospect that their current product is just fine.
TIME IS THE HCP’S MOST VALUABLE COMMODITY
HCPs don’t have much time to give to sales reps. Doctors are slammed just seeing patients in the clinic and hospital, performing procedures, and spending more time than ever on EHRs and administrative tasks. Sales reps who waste the HCP’s time discussing products or issues that aren’t perceived as relevant or merely sharing common information the HCP can obtain on their own won’t be allowed to return. Medical sales professionals should help doctors save time, leveraging this most valuable resource for more access and more sales.
CANNED (SCRIPTED) SALES PRESENTATIONS ARE THE HALLMARK OF AN INEXPERIENCED ROOKIE
Every doctor, nurse, administrator, or supply chain stakeholder is unique. Ignoring this reality and just parroting a sales script is absurd. Each conversation must be personalized and relevant, tailored to a prospect’s unique needs and concerns or you’ll be seen as just another pushy sales rep.
REPS WHO FAIL TO INVEST IN THEIR TERRITORIES AND THEMSELF ARE DOOMED TO MEDIOCRITY
LIke any professional career (with professional-level pay), medical sales demands unwavering commitment and a strategic investment of time and resources. Anything less, and you’ll struggle just to earn an average income. Average reps rely on the company or distributor to provide them with training and resources. Top-tier medical sales professionals stay steps ahead by investing in their own success.
Today’s Medical Device Sales Environment Is Tougher Than Ever
Don’t Ignore the Warning Signs That What You’re Doing Isn’t Working
THE SOLUTION: BE UNIGNORABLE™
Medical Sales Conversations That Engage, Distinguish, & Influence
INTRODUCING
The Medical Sales Simulator™
Deep Practice to Elevate Your Medical Sales Skills
Why A Sales Simulator™?
“It’s not a course with role-play; it’s a system that works in the real world.”
Why Simulation Works Even When
Role-Play Doesn’t
Role-play, even in a classroom is limited:
The Medical Sales Simulator Provides:
MEDICAL SALES ACADEMY + The Medical Sales OS
Finally — A System to Deliver Medical Device Sales Skills Results
Introducing the Medical Device Sales Training Operating System — MSOS
The Medical Sales Operating System™ — MSOS — is not another medical device sales training course. It is a complete operating system for becoming the medical device sales professional that physicians and healthcare decision-makers actually want to engage with. It gives you a repeatable system for preparation, relevance, practice, and execution. Reps don’t win because they know more. They win because they become more relevant.
Together, Medical Sales Academy and the Medical Sales Operating System (MSOS), which consists of The Unignorable App & The Medical Sales Simulator, create a complete medical device sales training experience — from strategy and knowledge to preparation, practice, and real-world execution.
Medical Sales Academy
The Unignorable App™
The Medical Sales Simulator™
Proven system designed exclusively for medical sales
Video, audio, and text-based lessons covering real-world selling challenges
Downloadable scripts, tools, and playbooks
Techniques for accessing hard-to-reach physicians
Training on differentiation in crowded markets
Strategies to deliver value fast in short interactions
A proven sales process from planning to close
Step-by-step guidance for handling objections and resistance
Created by a 40+ year medical sales professional who lived it—not by generic sales trainers
What This Medical Device Sales Training System Allows You To Do
The Evolution of Two Decades Of Real-World Medical Sales Training, Thousands of Students, And 40+ Years Of Industry Experience Medical Sales Academy is the most comprehensive medical device sales training course available for individual reps and teams. Built on 40+ years of real field experience, it's the system that closes the gap between what companies teach and what actually works with doctors and healthcare decision-makers.
Let us teach you what’s real and what works. Then practice it in The Medical Sales Simulator to bring your new skills to life! Medical Sales Academy shortens the learning curve, immediately leading to better sales outcomes.
FAST RESULTS! Start Applying The Strategies Right Away!
Medical Sales Academy PLUS The Medical Sales Simulator allows you to learn, practice, and implement each skill right from the start.
With 24/7/365 access, you’re in control. Start making a difference in your territory immediately as you apply the groundbreaking content.
How Will Sales Look In Your Territory Next Month? Next Year?
Decide. Right. Now.
Meet Your Guide: Mace Horoff — The Authority Who Literally Wrote The Book on Medical Sales
With 20+ years in medical device sales training and another 20 years in the field converting high-volume surgeons, Mace Horoff is the go-to expert for training that actually works in the real world. He’s the author of Mastering Medical Salesand Mastering Medical Sales — The Evolution, and his no-fluff approach has helped thousands of reps break through access barriers, stand out in crowded markets, and close more business in their territories.
When Mace trains you, you’re learning from someone who’s walked the walk — and still talks the talk. Beyond Medical Sales Academy and MSOS, Mace works directly with individual reps and teams through Medical Sales Coaching — for those who want personalized, one-on-one guidance to accelerate their results even faster.
About Medical Sales Academy
Here's Just A Sample Of What You'll Learn To Help You Build An Empire In Your Territory...
• The best methods to build relationships with HCPs that endure (…it’s not what you think)
• What to research about a doctor before meeting with them that instantly distinguishes you most positively from all other sales reps
• Shortcuts to broaden your technical/product skills to discuss your product with confidence
• How to control the sales conversation from opening to close without ever being perceived as pushy or salesy
• How to leverage an HCP’s personal and professional emotions to advance the sales process almost effortlessly
• You’ll learn Medical Sales Academy’s Value Algorithm to expand your clinical and economic value propositions to keep the sale alive and moving forward
• How to incorporate a follow-up strategy into the sales process early that prevents lost opportunities and assures completing the sales process
• The subtleties of presenting data to expert HCPs to avoid pushback and awkward moments during sales conversations
• How to specifically handle objections from HCPs so you’re comfortable, they’re comfortable, and you reduce or eliminate any resistance
• The simple, non-pushy close you’ll use every time without fail
• Multiple secrets for getting past gatekeepers and other obstacles regardless of the clinic’s policy regarding sales reps
• The Secret Sauce: How to use Real-time Relevance Based Selling so your products get serious consideration with even the most resistant health care buyers
…And Much More Than Can Be Listed Here!
What Members Are Saying
"More Sales and Bigger Paychecks"
“The easy-to-use platform allowed me to advance at my own speed and login when it suited me best. The real life examples throughout made for easy understanding and assisted me with better understanding the methodology. Since completing the course, I have become more confident, competent and in control of my sales process, resulting in more sales and bigger paychecks.”
And for those times when you need to engage prospects and customers virtually, your Medical Sales Academy membership includes at no additional cost “The Virtual/Blended Medical Sales Call Masterclass.“
Online Access Virtual / Blended Medical Sales Call Masterclass
Immediate Digital Access
(Tablet not included)
BONUS: The Virtual Medical Sales Call Scripts and Questions Guide
Digital PDF
Delivered approx. 30 days after enrolling
BONUS: The Blended Medical Sales Strategy Guidebook
Digital PDF
Delivered approx. 30 days after enrolling
BONUS: The Medical Sales Video Sales Call Checklist
Digital PDF
Unleash Your Full Potential! Choose Your Path to Medical Device Sales Mastery
Whether you’re new to medical device sales or a seasoned rep looking to sharpen your edge, this medical device sales training course meets you where you are. Companies invest multiple five figures or more to have Mace train their healthcare sales teams. You’ll have access to the same field-tested content for a fraction of the cost.
Medical Sales Academy ($997/lifetime) gives you the advanced medical device sales training most companies never provide. You’ll learn how doctors think, what buyers really buy, and how to control the sales conversation from access to close. Includes the full curriculum, strategic selling frameworks, and access to the training library. Lifetime access with a 14-day money-back guarantee.
MSOS + Academy ($1,997) includes lifetime access to Medical Sales Academy, plus a one-year subscription to the full Medical Sales Operating System — The Relevance Framework, The Unignorable App, and The Medical Sales Simulator. Prepare in minutes before every call, practice conversations before pressure hits, and execute with confidence in the moments that matter most. 14-day money-back guarantee.
Medical Device Sales Training — Choose Your Path Includes:
- Lifetime Access — Medical Sales Academy
- One-Year Subscription — MSOS (The Relevance Framework, The Unignorable App, The Medical Sales Simulator)
- 14-Day Money-Back Guarantee on Both Options
Medical Sales Operating System + Academy
Instant Lifetime Access MSA
1-year subscription to the MSOS
Medical Sales Academy
Instant Lifetime Access MSA
(MSOS not included).
Interest-Free Payments Available Through PayPal Credit.
Getting Started With
Medical Sales Academy
Is Easy!
Just click the button below and choose your path — Medical Sales Academy for lifetime access to the full training curriculum, or MSOS + Academy for the complete system including The Relevance Framework, The Unignorable App, and The Medical Sales Simulator. Choose your payment option, complete your registration, and you’ll have immediate access to Medical Sales Academy. Please allow up to 24 hours during normal business hours to receive your MSOS activation details by email.
YOU'VE REACHED AN IMPORTANT CROSSROADS... These Are Your Choices
OPTION 1: Keep Doing What You’re Doing: While sticking to what works might seem logical if you’re already swimming in sales and reaping the rewards, let’s take a moment to reflect. If your current approach isn’t yielding the desired results, does it make sense to continue down the same path? Consider the staggering cost of missed business opportunities and lost connections with key accounts and decision-makers. On average, it takes medical sales representatives three to five years, or even longer, to acquire the experience needed to navigate independently. Or…
OPTION 2: Accelerate Your Sales & Income In A Fraction Of The Time: Imagine a different scenario. Picture yourself achieving remarkable success in a fraction of that time. Our game-changing solution will empower you to unlock extraordinary results swiftly and efficiently. Say goodbye to wasting valuable time and money on trial and error. With our system, you’ll accelerate your medical sales journey and establish a respected reputation. Over the course of several weeks, you’ll gain access to the hard-earned knowledge of top-performing medical sales professionals, bypassing the tedious and frustrating process of figuring it all out alone. And you won’t just “know” about medical sales—you’ll practice honing your skills in the realistic Medical Sales Simulator™ to create real transformation. Don’t get left behind – slash the learning curve and get after the competition now!
IN CASE THERE’S ANYTHING I MISSED, HERE ARE SOME COMMONLY ASKED QUESTIONS!
MEDICAL SALES ACADEMY
The Path to Medical Device Sales Mastery
Enroll Now!
Whether you want to sharpen your skills or dominate your territory with practice-driven mastery, you’ll find your fit here.
14-day money-back guarantee: Try the medical device sales training — including MSOS if you choose it. If within 14 days you’re not convinced it’s worth the investment, let us know and we’ll refund your payment. No questions asked.
Medical Sales Operating System + Academy
Instant Lifetime Access MSA
1-year subscription to the MSOS
Medical Sales Academy
Instant Lifetime Access MSA
(MSOS not included).
Interest-Free Payments Available Through PayPal Credit.
Sales managers and distributors: contact us for team pricing.
IMPORTANT! Your success in using the information or strategies provided by Medical Sales Academy depends on a variety of factors. We have no way of knowing how well you will do, as we do not know you, your intelligence, your background, your work ethic, your dedication, your motivation, your desire, or your business skills or practices. Therefore, we do not and cannot guarantee any results and do not imply that you will get rich, that you will do as well as others, or that you will have any earnings (whether monetary or otherwise), at all. Please see complete Disclaimer and Terms of Use before enrolling.